Backtick Lens · Live

Insights and automation
powered by your documents

Specialist AI for work generic AI can’t handle. Lens reads, extracts and structures your knowledge - always traceable to the source.

Svenskt VattenMSBSwecoSystem VerificationAvfall Sverige
Why Lens

Same question. Two very different answers.

Generic AI chatbots answer in vague terms. Lens answers from your specific documents.

?
General chatbot
What does the procurement framework say about environmental management?

Great question! You’re absolutely right that this matters. Modern procurement frameworks usually include requirements for environmental management systems like ISO 14001 or similar. I don’t have access to your specific framework, but typical requirements tend to include...

General knowledge from the language model.
Backtick Lens
What does the procurement framework say about environmental management?

The procurement requires a certified environmental management system per ISO 14001. An environmental plan must be appended to the bid and updated annually. Requirements apply to all contracts above threshold.

1Procurement-ESG-2026.pdfp.122Framework-Annex-4.pdfp.73Env-plan-template.pdfp.3
Your own documents, clickable source.
Lens vs. ChatGPT

Not the same thing. Not even the same category.

Generic AI chatbots are good at summarizing texts and brainstorming. Lens is built to answer questions about your specific documents, and prove where the answer came from.

Reading Lens answers on a tablet
ChatGPT / generic AI
Backtick Lens
Knows your documents
Yes, indexes everything you upload
Citations in the answer
Made up or missing
Clickable, leads to exact page
Per-user permissions
No access control
Inherited from SharePoint, Drive, etc.
Data residency
At a third party, unclear where
EU or your own environment
Trains on your data
Depends on plan
Never
Audit log
Every question and source logged
Custom apps for workflows
GPTs, isolated from your data
Lens apps over your pools
Customer case

“Lens revolutionizes how we find reliable answers. Our 50,000+ pages of research are now instantly searchable.”

Ulf Thysell
Ulf Thysell
Strategy · Svenskt Vatten
Svenskt Vatten
Svenskt Vatten presenting Lens live on stage
Users
200+
Documents
1,500+
Pages
50,000+
Read more about the case on backtick.se
Your domain-savvy assistant

Looks perfectly ordinary.
Completely different under the hood.

Generic AI sounds confident and is often wrong. Lens works from your documents and your domain. And the difference shows immediately.

Reliable01

Verifiable in one click

Every answer links back to the exact page and paragraph of the original. No hallucinations, no guesswork. Clickable source all the way down.

Structured02

Unstructured becomes structured

Lens gathers your documents into a searchable knowledge base and turns PDFs, images and other unstructured material into data you can work with.

Specific03

Learns your terms

Lens extracts acronyms, definitions and domain-specific concepts from your own documents. Pools scope each context, so answers fit the task at hand.

The platform

Chatting with documents is helpful.
Letting answers lead to action makes all the difference.

Lens is more than just a chat. Turn your documents into a usable knowledge base and let Lens applications create value from that knowledge for you.

Cited answers with smart extras

Queries against your documents with clickable sources and inline citations. Plus suggested questions and comparisons across multiple documents.

Would you rather see Lens in action?

Book 30 minutes with an engineer.
Happy to demo on your own documents.
Book demo
Oskar Handmark, product lead at Backtick
Behind the scenes

The prep work that makes the difference.

The heavy lifting happens up front. Lens reads your documents all the way down to tables, figures and footnotes, learns your terms and organizes them into pools. By the time a question arrives, everything is already in place and the answers hold up.

Your documents, any format

PDF, Word, Excel, drawings, scanned originals. All the unstructured stuff your work runs on.

Getting started

How you get going

No six-month pre-study. Three steps and you're running.

1 / 3

Book a demo

30 minutes with an engineer. We show Lens on real documents and answer what your IT and security teams want to know.

2 / 3

Pilot on your documents

You pick a workflow and a set of documents. We set up a pool and you test with your own questions.

3 / 3

Go live

Your team asks, Lens answers. We stay around for support, new apps and continued development.

With Lens
live within a few weeks
Large system project
month 1
2
3
4
5
6
Product + service

We help you all the way

Backtick is the engineering team behind Lens. We connect your sources, build the first apps together with your teams, and stay as your partner once the platform is live.

Oskar HandmarkMichal StypaJohan HenrikssonAndré Eklund
HQ in Lund · Entrepreneurs & AI experts · Since 2017
01

Implementation

A dedicated team helps with onboarding, SSO customizations and integrations.

02

Workshops

We sit with you, map your workflows and make sure you get maximum value from Lens through automations and apps.

03

Operations & support

Ongoing operations, support and continued development. You focus on the work, we keep Lens running.

04

Roadmap partner

Your needs steer the product. Many features in Lens start as customer requests. We help make them happen.

Security & data

Security, opt-in

Encrypted in transit and at rest, stored in Sweden. No models are trained on your data.

01

Your data

You fully own your documents. Delete them whenever you want and they’re gone on our side too. We keep no copies.

02

No model training

Your documents are never used to train our or our vendors’ foundation models. Your data stays yours.

03

Stored in the EU

Lens runs today on Microsoft Azure in the Sweden Central region. All data is encrypted in transit (TLS) and at rest (AES-256).

04

Secure sign-in

2FA and SSO via SAML 2.0 and OpenID Connect, or passwordless authentication via email or SMS. Role-based access to data, documents, chats and more.

05

Backups & deletion

We take continuous backups and test restores regularly. When you delete, your data is removed from both systems and backups.

06

ISO 27001 & GDPR

As a Swedish EU company, we’re fully GDPR-compliant. ISO 27001 certification is underway and our Trust Center offers full transparency.

You have the documents.
Lens gives you the answers.

Book 30 minutes with our team. We show you Lens and find how your documents can create the most value.

From 195 SEK per user per month. No surprises.
Lund, Sweden · backtick.se